TRENDS DOMINATING THE ANALYTICS WORLD IN 2018
EMPHASIZING ON THE ROLE OF BIG DATA AS A SOURCE FOR ANALYTICS OF 'ANY KIND'
Wednesday, 7th of March 2018 Athens, Greece
Our Annual Review and Strategy Event took place once again, gladly with great success! More than 70 attendees gathered at the beautiful venue of Aegli Zappiou and enjoyed an afternoon of interesting presentations and networking over a light cocktail. The ideal weather conditions formed an atmosphere of euphoria.
Mr. Philippos Paschentis, our Commercial and Deputy Managing Director, presented on trends dominating the Analytics world for 2018 and shared PREDICTA’s successes and news, as well the company’s vision and developments alongside these movements.
Mrs. Tzela Gatopoulou, IBM’s Data Science Sales Leader in Europe, impressed the event attendees with her coherent presentation around the IBM SPSS technology and more specifically on the IBM SPSS Analytic Server, which answers perfectly the challenge of transforming Hadoop residing data to just another easily accessed data source.
Mr. Vagelis Karalis, CEO of our strategic partner QIVOS, demonstrated through a successful case study the role of Advanced Analytics in generating real value from customer loyalty data. The case study concerned a real customer loyalty scheme and elaborated on how Predictive Analytics applications developed by PREDICTA’s Services team led to the boosting of response rates of promotional campaigns.
Two different departments from ALPHA BANK, one of our major clients, presented their experience of working with PREDICTA’s Services team on demanding Analytics projects, as well as the comparative advantages and benefits gained through this collaboration. Mr. Konstantinos Anyfantakis, Manager of the bank’s Credit Risk Cost Assessment Division, presented the successful implementation of IFRS 9 related analytical works within a very demanding timeframe, and Mr. Ioannis Petsinis, Assistant Manager of the bank’s CRM Division, presented a fully deployed Segmentation scheme, enabling the efficient handling of small medium enterprise customers.
Overall, the day was colored by the participation of a diverse group of guests, with professionals joining from enterprises, banking, telecommunication and insurance companies, institutional partners, consultancies and IT suppliers, who shared their viewpoints and helped shape the conversation about the future of Analytics and the importance of Data in the business journey to success.