BUSINESS & WEB ANALYTICS IN CONTEMPORARY RETAIL AND FMCG

Tuesday, 3rd of October 2017                                                                      Athens, Greece

PREDICTA sponsored the established conference of the Research Institute of Retail Consumer Goods (IELKA) on Business & Web Analytics in contemporary Retail & FMCG, which took place on the 3rd of October.

In his introductory speech, Mr. Philippos Paschentis stressed the importance of a cross-industry adoption of Advanced Analytics, while Mr. Theodoros Thanos & Mr. Makis Tsintilas from PZ CUSSONS – MINERVA followed with a presentation of an innovative solution for Price-Promotion Optimization, implemented in collaboration with PREDICTA’s experts.